If you own, lead or operate in the European payment industry and offer software, hardware, infrastructure, cash solutions or financial services...

I help you build strategic visibility on social media - not just exposure, but structured positioning that attracts qualified conversations, strengthens employer branding and positions your leadership as an active European industry voice.

Why work with me?

Because I combine:

• 15+ years of social media marketing experience

• 11+ years inside the payment industry

• Leadership experience within organizations

• 8+ years running my own consulting and advisory business

• 21+ years of overall professional experience

I understand both the operational complexity of payment infrastructure and the digital mechanics required to position it correctly.

Born and raised in Germany. Educated in the United States. Working across Europe and globally.

I learned for and worked with Tony Robbins, Dean Graziosi, Russell Brunson, Shaqir Hussyin, Bastiaan Slot and many more.

You can either work with me in an advisory capacity - guiding your team and agencies - or as one of my limited Done-For-You agency clients.

I look forward to learning more about your strategic direction and exploring whether we are a fit.

Warmly,
René Baratella
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​Engagement Structure & Professional Framework

All collaborations are conducted fully remotely. I do not operate on hourly billing models. Engagements are structured on a fixed monthly retainer basis with clearly defined scope, milestones and responsibilities.

This is a strategic partnership, not a task-based freelance arrangement.

To ensure depth, focus and confidentiality, I work with a strictly limited number of clients at any given time. I accept only three Done-For-You clients and three advisory clients simultaneously.

In addition, I apply a niche protection principle similar to Rotary-style exclusivity:

I work with only one client per clearly defined sub-segment within the European payment ecosystem. For example, one CIT operator, one deposit & recycling manufacturer, one specific SaaS category. Direct competitors within the same sub-niche are not served simultaneously.

While I build structured visibility systems designed to generate qualified conversations, no revenue or performance guarantees are given. Market results depend on multiple factors including product-market fit, internal sales execution, timing and external market dynamics.

​My role is to create strategic positioning, measurable visibility and structured lead flow infrastructure. Commercial outcomes ultimately remain the responsibility of the client’s internal decision-making and sales processes.